What does repetition in web design refer to?

Repetition in web design emphasizes the intentional use of similar elements throughout a website to create a sense of uniformity and cohesiveness. This can include the recurrence of specific styles, colors, shapes, or layouts that guide users through the content and enhance their overall experience. By repeating certain design elements, designers can help reinforce branding and make the navigation process more intuitive, as users quickly learn to recognize patterns in the design.

While the use of similar colors, consistent fonts, and harmonious layouts can contribute to a cohesive design, they are aspects of broader design principles rather than the core definition of repetition itself. Repetition specifically focuses on the intentional reuse or duplication of elements or details, making it a foundational principle in creating a fluid and recognizable web experience.