Who is referred to as the main group of people you want to visit your website?

The term "target audience" specifically refers to the particular group of people that a business or website aims to reach and engage. This group is identified based on shared characteristics such as interests, demographics, and behaviors. Understanding the target audience is crucial for effective web development and marketing strategies because it influences the website's design, content, and functionalities to ensure that they meet the needs and preferences of those users.

This distinction emphasizes that while terms like "user base," "market segment," and "demographic" are related concepts, they do not capture the focused goal of reaching out and marketing to a specific group of potential visitors as effectively as "target audience" does. The user base pertains to current users, market segments are broader categories within the market, and demographics are relevant characteristics rather than the specific group targeted for reaching out.